In February 8th, Changsha city under the Mount Yuelu Lugu second industrial park line is still busy. Outside the factory, a car and sanitation truck in the fog through. Here is the new park, the company's environmental sanitation machinery company in the machinery manufacturing industry in 2014, they achieved 16.51% growth rate in the first half of.

面对国内需求增长趋缓、出口受阻的宏观形势，机械制造行业面临着严峻挑战。我国大型机械制造企业有何应对之策?记者近日分别走访了几家国内机械制造业企业。

Facing the domestic demand growth is slowing down, the macroscopic situation which the export is blocked, the machinery manufacturing industry is facing the stern challenge. How to deal with China's large machinery manufacturing enterprises, the reporter recently visited a number of domestic machinery manufacturing enterprises.

困局，机械制造业面临严峻形势

Predicament, mechanical manufacturing industry faces grim situation

机械制造业历来被称为“工业之母”，它既受钢铁、石油等上游产业影响，又与下游的建筑业、采掘业、房地产业等行业关系密切。由于下游产业的需求增长趋缓，原材料和其他经营成本增加，机械制造业面临着比前些年严峻的经济形势。

Machinery manufacturing industry has always been known as the "mother of industry", it is not only by the impact of steel, oil and other upstream industries, but also with the downstream construction industry, mining industry, real estate and other industries closely related. Due to the slowdown in demand growth in downstream industries, raw materials and other operating costs increase, the machinery manufacturing industry is facing a severe economic situation than in previous years.

“去年我国宏观经济形势偏紧。机械工业上半年增势较好，但下半年增速开始逐月递减。全年产销增长速度将处于10%～15%之间，利润增长预计在10%左右。尽管到目前为止，机械工业发展速度仍达到了两位数，但运行中困难正在加大，增速在逐月递减，下行压力很大。”中国机械工业联合会特别顾问蔡惟慈说。以挖掘机为例，根据中国产业信息网提供的数据显示，2014年9月全国挖掘机产量为6126台，同比增长-19.63%，2014年1至9月全国挖掘机产量为92192台，同比增长-8.26%。

Last year, China's macroeconomic situation is tight. Machinery industry in the first half growth is better, but the second half growth rate began to decline month by month. Annual production and sales growth rate will be between 10% to 15%, profit growth is expected to be around 10%. Although so far, machinery industry growth rate still reached double digits, but operation of the difficulties are increasing, the growth rate in monthly decline, downward pressure great. " China Machinery Industry Association Special Adviser Cai Weici said. Excavator, for example, according to the data provided by the network of information industry of China, September 2014 the excavator production for 6126, an increase of -19.63%, from January to September 2014 the excavator production for 92192, - 8.26% year-on-year.

蔡惟慈指出，增速下行主要是需求增长趋缓、成本刚性上升所致。随着规模基数增大，实现增长的难度还将加大，加之需求结构的变化和升级，增量主导向存量主导转变等因素，市场倒逼行业转型升级的种种压力还将持续加大。

Cai Weici pointed out that the growth rate is mainly due to slowing demand growth, rising costs caused by. With the increase of the size of the base, realize the growth of difficulty will also increase, coupled with the demand structure changes and upgrades, incremental leading to the stock of leading change and other factors, market forced industry transformation and upgrade pressures will continue to increase.

中国工程机械工业协会副会长兼秘书长苏子孟认为，造成行业下行压力加大的原因有三方面：首先是市场需求在下滑，工程机械开工率不超过50%;其次，由于前几年市场需求猛增，使得市场上投放的工程机械总数非常大，消化存量还需要一定的时间;再次，由于前几年产能增速过快，有一些过剩的产能化解，也需要一定的时间。

China Construction Machinery Industry Association vice chairman and secretary-general suzimeng believes that the downward pressure on the industry caused by the three aspects: the first is the market demand is on the decline, engineering machinery operating rate less than 50%; secondly, because of before a few years market demand soared, making the market put the total number of mechanical engineering is very large, digestive stock also need to certain time; thirdly, the rapid productivity growth in a few years ago, some excess capacity to resolve, also requires a certain amount of time.

创新，转型升级的重要引擎

Innovation, transformation and upgrading of the important engine

根据中国机械工业联合会发布的2014年我国机械工业运行数据看，机械工业全年“稳增长”成绩尚可，但同比增速缓慢回落。这反映了在经济新常态背景下，机械工业的发展阶段、行业结构、产业形态、需求结构、盈利模式等正在发生诸多变化。

According to the China Machinery Industry Federation released 2014 China machinery industry operation data, machinery industry throughout the year "steady growth" performance is acceptable, but year-on-year growth slow down. This reflects the economic background of the new normal, the development stage of the mechanical industry, industry structure, industrial structure, demand structure, profit model is undergoing a lot of changes.

创新，是机械制造企业转型升级的重要引擎。中国经济发展进入新常态，经济由高速增长转为中高速增长，发展则要由中低端水平迈向中高端水平。要腾出手来推进结构性改革，向形态更高级、分工更复杂、结构更合理的发展阶段演进。为此，要改造传统引擎，打造新的引擎。

Innovation is an important engine for the transformation and upgrading of machinery manufacturing enterprises. China's economic development into the new normal, the economy from high-speed growth to high-speed growth, the development of the middle and lower level to the high-end level. To make the move to promote structural reforms, to form a more advanced, more complex division of labor, the development stage of a more rational structure evolution. To this end, to transform the traditional engine, to create a new engine.

“应对机械制造行业严峻形势的根本途径在于增强自主创新能力，研发出具有高技术含量、高附加值的新产品，打开国际市场。避免低水平的竞争带来的产能过剩，‘智取’新市场。”苏子孟说。

"The fundamental way to deal with the grim situation of machinery manufacturing industry is to enhance the capability of independent innovation, develop new products with high technology content and high added value, and open the international market. To avoid competition in low level of excess capacity, "outsmart" new markets." Su Zimeng said.

创新能力的提高，使得国产机械企业更有竞争力。苏子孟说，虽然这几年建筑机械市场的国内需求在下滑，但是自主品牌满足市场需求达到了90%，比“十一五”末提高了4个百分点。在中国工程机械市场上，挖掘机一向是国际品牌的争夺重点。据统计，2014年三一重工的挖掘机在中国销量第一，超过了小松、卡特彼勒等国际巨头。

The improvement of innovation ability, make the domestic machinery enterprises more competitive. Su Zimeng said that although the domestic demand for construction machinery market in recent years, the decline in domestic demand, but the independent brand to meet market demand reached 90%, compared with the end of 11th Five-Year increased by 4 percentage points. In the Chinese construction machinery market, the excavator has always been the focus of international brand competition. According to statistics, in 2014, Sany in China excavator sales first, more than Komatsu, Caterpillar and other international giants.

突围，发现新的利润增长点

Break through, find new profit growth point

提升企业创新能力，实现向高端机械制造业的转型升级，是中国机械制造企业实现长远发展的战略。然而，短期的增长压力让企业必须寻找新的出路。

Enhance the innovation capability of enterprises, to achieve the transformation and upgrading of high-end machinery manufacturing industry, is the long-term development strategy of China's machinery manufacturing enterprises. However, the short-term growth pressure to allow enterprises to find a new way out.

如何突围?苏子孟说，企业竞争有如下几个方向：第一是抓技术，第二是抓产品的可靠性，第三是抓高效的管理，第四是抓渠道，第五是抓品牌，第六是抓服务。更重要的，是积极参与国际竞争，在国际市场上，我国的机械出口已近200亿元，民族品牌走出去的步伐在加快，出现了一些好的苗头。

How to break through? Suzimeng said, the enterprise competition has the following direction: first is to grasp the technology, the second is to grasp the product reliability and the third is caught, the management, the fourth is grasping channels. The fifth is grasping the brand and the sixth is to grasp the service. More important, is to actively participate in international competition, in the international market, China's export machine has nearly 200 billion yuan, national brand go out of the pace accelerating, some good signs.

走在南京市建邺区的街道上，路面整洁如新，这得益于中联重科的水循环洗扫车。“为环境产业量身订造的中联重科麓谷第二工业园也已投入使用，项目全部建设完成后产销目标将近400亿元。中联重科各部门加快了转型升级步伐，环卫机械公司成为集团寻找新的利润增长点的‘先头部队’。”中联重科环境事业部总经理陈培亮说。

Walking in the streets of Jianye District of Nanjing City, the road is clean and new, thanks to the ZOOMLION water cycle washing car. "Industrial environment tailor-made Zhonglian, Lugu second industrial park has also been put into use, all the construction projects after the completion of the sales target of nearly 400 million yuan. Zoomlion departments to accelerate the pace of transformation and upgrading, environmental sanitation machinery company become group looking for new profit growth point 'vanguard'. " ZOOMLION Environment Division General Manager Chen Peiliang said.

开拓海外市场，走国际化战略是徐工集团的业务重点。记者在徐工集团总部的全球定位大屏幕上看到，代表不同业务类型的标识符号疏密有致的布满了整幅世界地图。徐工集团董事长王民表示，中国经济新常态势必会引发行业新一轮

To open up overseas markets, internationalization strategy is Xugong Group business focus. Reporter in Xugong Group headquarters global positioning large screen see, on behalf of different business types of symbol density have induced covered the whole map of the world. Xugong Group Chairman Wang Min said that the new economic norm Chinese is bound to trigger a new round of industry